Most remaining Yellow Page companies are in the process of becoming full-service digital marketing agencies, or else developing proprietary tech of their own to take to the local business market (ex. The final Yellow Pages phone book was printed in 2019. Traditional Yellow Page companies have also morphed into digital directories, with the Yellow Pages directory ranking as one of the top ten listing sources in the world, alongside many of the names mentioned above. Some names you might recognize include Yelp, Better Business Bureau, Foursquare, Angi, and many more. These directories are many and can be consumer or business-facing. This is essentially the name attached to all online business directories or vertical-specific directories. The most recent piece of directory history was the advent of the “IYP”. If your kid flushed another toy down the toilet and you didn’t know a plumber, then you better bet that you were turning to your phonebook. Revenue was generated through sales of advertising slots in the phonebook.įor a generation before the internet, the phonebook was a right of passage and a means of surviving the day-to-day. From 1886 until the phased end of most print product earlier this year, “phonebooks” like these were distributed for free to residents around the world. This was a print directory that listed the telephone numbers of residents and businesses. The first official Yellow Pages directory dates all the way back to 1886. Needless to say, this means the distribution is quite small and limited to older people who are more accustomed to using a physical directory. Rather than being automatically sent to households, people can opt-in to receive it. So do they still make the Yellow Pages book? Yes, it’s worth noting that the physical Yellow Pages does still exist. As the internet era dawned, the Yellow Pages adapted and transitioned to a digital platform. The online Yellow Pages directory serves multiple purposes, including providing users with information about known businesses, identifying comparable local enterprises within a given category (for example, helping users find local sushi restaurants), and providing companies with an advertising platform.įor many, the Yellow Pages may be more familiar as a physical directory-a hefty book-that used to be automatically delivered to all households annually. Today, the Yellow Pages is primarily an online platform. However, it’s most commonly used to find businesses like medical and dental clinics, restaurants, grocery stores, local home services providers, auto repair shops, and other brick-and-mortar, consumer-facing establishments or local service businesses. All kinds of local businesses can create a listing. The Yellow Pages is a comprehensive business directory that facilitates the discovery of businesses by users searching for local stores, service providers, and more.
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